Data analytics that turns numbers into decisions.

Most businesses collect plenty of data. It sits in Google Analytics, ad platforms, the CRM, the online store, email software and spreadsheets. The problem is that each tool tells part of the story in its own way, and nobody has time to stitch it together. So decisions get made on gut feeling, or on whichever report is easiest to open.

Our data analytics service starts with questions, not charts. What does it cost to win a customer through each channel? Which customers are worth the most over time? Where in the journey do people lose interest? Which campaigns look good on clicks but never produce sales? Once we know the questions, we work out which data can answer them.

We then bring the data together, using tools such as Looker Studio, BigQuery and spreadsheets depending on the size and complexity of your business. We clean it, match it up and build views that compare channels fairly, looking at leads, sales and revenue rather than just traffic.

Analysis is only half the job. Every report we deliver comes with plain-English findings and specific recommendations, such as moving budget from one campaign to another, fixing a step in your checkout or focusing content on the topics that attract your best customers.

We are honest about the limits of data, too. Attribution is never perfect, and some questions need a test rather than a report. When that is the case, we say so and design the test.

Good analysis also changes how meetings go. Instead of debating which campaign feels like it works, your team can look at the same numbers, agree on what they mean and decide quickly. We design reports for the people who use them, so a business owner sees the big picture on one page while a marketing manager can drill into campaign detail.