Influencer marketing with the right people, not just the biggest names.

Influencer marketing works because people trust recommendations from creators they follow. But that trust only transfers to your brand if the creator is a genuine fit. A big account whose audience lives in another country, or follows them for unrelated reasons, will produce impressive reach and very few customers.

We start by looking past follower counts. We check where each creator's audience is based, how engaged they are, whether the comments are real, what brands they have worked with and whether their style suits yours. For many businesses, a group of smaller creators with highly engaged niche audiences delivers better results than one large partnership.

Once we have a shortlist, we handle outreach, negotiation and briefing. A good brief gives creators clear goals, key messages and things to avoid, while leaving room for them to speak in their own voice. Their audience can tell when a script has been forced on them.

We also make sure campaigns are transparent. Paid partnerships should be clearly disclosed using platform tools and labels such as "ad" or "paid partnership", which protects both your brand and the creator. Agreements cover usage rights, so you know whether you can reuse the content in your own ads.

Every partnership gets its own tracking, using unique links and discount codes, so you can see which creators bring in traffic, leads and sales, and which are worth working with again.

Long-term partnerships usually beat one-off posts. When a creator mentions your brand several times over a few months, their audience starts to see you as something the creator genuinely uses, rather than a single paid plug. We help you identify the creators who perform best and turn those relationships into ongoing collaborations.