No billboards, so online visibility matters more
Vermont is one of a handful of states that banned billboards decades ago, to protect its scenic landscape. That leaves Vermont businesses with fewer traditional ways to catch a traveler's eye, and it makes online visibility even more important. When a visitor arrives in Stowe looking for dinner, or a homeowner in Essex needs a plumber, the search results on their phone are the closest thing to a roadside sign.
Vermonters also value authenticity, local ownership and community. Marketing that feels slick or corporate tends to fall flat, while honest, local, human marketing works well. We help Vermont businesses show up online in a way that feels true to who they are.
Services our digital marketing agency Vermont clients rely on
- Google Business Profile and local SEO: visibility for your village, town and the roads visitors travel.
- Google Ads: campaigns that reach visitors while they plan and locals when they need you.
- Instagram Reels and social media: real stories from your farm, kitchen, workshop or mountain.
- Ecommerce marketing: selling Vermont products to customers across the country.
- Email marketing: keeping past guests and customers coming back season after season.
Burlington and Chittenden County
Burlington is the state's largest city and economic center, with the University of Vermont, a major medical center, a strong technology and outdoor brand community and a lively food and music scene. South Burlington, Essex, Williston, Colchester, Shelburne and Winooski together form the state's busiest market. Competition for local searches is stronger here than anywhere else in Vermont. We help Chittenden County businesses build local visibility, collect genuine reviews and run focused ad campaigns.
Ski country and the four seasons
Vermont's ski resorts, including Stowe, Killington, Sugarbush, Okemo, Stratton, Mount Snow and Jay Peak, draw visitors from Boston, New York, Connecticut and Montreal every winter. Fall foliage brings some of the busiest weeks of the year to inns, restaurants and shops across the state, and summer brings hikers, cyclists, lake-goers and wedding parties. Spring mud season is famously quiet. We plan campaigns around each season, reach visitors in the cities they come from and help you fill shoulder periods with targeted offers.
Maple, dairy, cheese and craft
Vermont produces more maple syrup than any other state, and it is known for cheese, dairy, craft beer, cider, specialty foods and handmade goods. Many producers have loyal customers far beyond the state who discovered them on a visit. Ecommerce can turn a seasonal business into a year-round one. We build product pages, Shopping campaigns and email programs that reach customers nationwide, and help you tell your story in a way that sets your products apart from mass-market alternatives.
Small towns and wide service areas
Outside Chittenden County, Vermont is a state of small towns and villages, and businesses in Rutland, Montpelier, Barre, St. Johnsbury, Middlebury, Bennington, Brattleboro and White River Junction serve customers across wide areas. In these markets, a well-maintained Google Business Profile, accurate hours and genuine reviews can make you the obvious choice. We also build lean, fast websites that work well on slower rural connections.
Second homes and caretaking
Many homes in ski and lake towns belong to owners who live in Boston, New York or elsewhere. They need property management, snow plowing, caretaking, cleaning and repairs, and they search from home. We help service businesses reach these owners where they live and explain how they look after properties remotely.
Winter and home services
Long winters drive demand for heating, heat pumps, weatherization, roofing and snow removal, while spring and summer bring construction and exterior projects. Many homeowners are upgrading to heat pumps and better insulation, often with incentives. We help installers and contractors explain options clearly and plan campaigns ahead of each season.
Industries we work with
We work with inns and lodges, ski-area businesses, restaurants and breweries, maple and food producers, makers and craftspeople, contractors and home services, heating and energy companies, medical and dental practices, real estate teams and outdoor brands.
Craft beer, cider and spirits
Vermont is famous for craft beer, with breweries that draw visitors from around the country, along with cideries, distilleries and wineries. Taprooms and tasting rooms compete for visitors who plan trips around them. We help these businesses keep their profiles accurate, share releases and events, build email lists of loyal fans and reach visitors while they plan, within each platform's alcohol advertising rules.
Getting ready during the quiet season
Many Vermont businesses are too busy during foliage and ski season to think about marketing, so we like to start during mud season or early summer. We review your website, profiles and reviews, fix slow or outdated pages, set up tracking and prepare campaigns for your next peak. For year-round businesses in Burlington or Montpelier, we start with local visibility. After your next busy season, we compare results with the year before and plan what to improve.
Talk to us about your Vermont business
Looking for a digital marketing agency Vermont business owners can reach directly and get straight answers from? You are in the right place. Tell us where you are, what you make or do and when you are busiest. Book a free consultation and we will suggest practical first steps.